Raw Mango — "Bringing Raw Mango to the UK"

A market entry strategy for an Indian heritage textile brand looking to expand into the UK. The project maps the target audience across generational and cultural lines, applies a global versus local identity framework to understand how diaspora consumers relate to heritage brands, and builds a phased entry plan starting with cultural partnerships before any retail presence, since the brand's positioning depends on authority, not footfall. The recommendation also covers pricing, distribution, and messaging strategy, plus a risk assessment covering things like cultural appropriation and import costs. Full strategy and primary research are in the deck.