Projects
Revolut — "Your Unfair Advantage"
This deck outlines a brand campaign for Revolut Premium, developed for a case competition. It covers the target audience, the market insight behind the concept, and the full creative and media plan.
A brand campaign for Revolut Premium targeting financially ambitious 25 to 32 year olds who've outgrown basic banking but aren't at private wealth level yet. The core insight: most premium cards' benefits go unused because people don't know when or where to access them, with the majority of rewards cardholders sitting on unredeemed points. The campaign concept, "Your Unfair Advantage," repositions Premium around timely, situational benefits rather than a static perks list, launched through a surprise and delight stunt (Revolut secretly covering real customer purchases) plus OOH takeovers in London. Full budget and KPI framework included in the deck.